#1 Wilderness had "EP" -> Earning Potential %, which dropped artifacts that could be turned in for gold. Made it to where you could actually profit off of PvP.
#2 the chests dropped from NPC's dropped coins.
#3 The server was based to PKing, base it back to PKing and you'll have a player-base.
The only thing that could possibly be left to say is if Palidino was to observe and think back to those times, he'd know as to which direction he should aim for success.